Of Header and Sub header...

Header and Sub header plays the role of introducing the subject line to the reader. Besides the choice of words or phrasing of the headers, their presentation in a print or web medium has great significance.

The cover design
The main aim behind the cover design is to give a glimpse of what’s there inside thus prompting the reader to buy and browse through. A Serif/Slab Serif is an obvious favorite choice for the title or the name of the magazine. With strong finishing strokes and extensions, these help grab the attention from a distance. Supported generally with a photograph or illustration (very rarely) the cover design template demands attention grabbers. I have rarely seen any magazine follow a standard color pattern on their covers. The color choice will obviously depend on the image the designer chooses. The ideal pattern for the highlight text will be to stick to a single font family with the headers in bold text and the detail text in at least three points smaller in size. Going for different font options or fully upper case creates confusion.

The font size variation (Main text atleast 3points bigger than the rest of the text) plays a important role in the visual appeal of both the cover and the inside pages, be that print or web. I will next talk about a important concept dealing with size variation.