Monday, March 06, 2006

Typeface in the New Business Line

First it was the Hindu redesign on April 14th last year, Mario Garcia has now proved it again with the redesign of Business Line. The financial daily by the Hindu, unveiled its new design on Feb 14, 2006.And Frontline, a bi-weekly magazine published by The Hindu, gets its new look on March 2. And what is of interest to us besides the design aspects is the typeface used.
Mercury Display, Mercury Text, various weights of Griffith Gothic and Big Caslon are the type faces used by Mario Garcia and his team for the news paper.
Mercury as research suggests uniquely suits to the demands of editorial typography.

Griffith Gothic An interesting fontface with 18 styles, Griffith Gothic is recommended for Newspapers, Magazines and Branding & Identity.

Big Caslon Caslon’s text types have often been revived, but the display sizes, forceful and a touch eccentric, have had no digital version until Matthew Carter’s Big Caslon. The face is meant for use at eighteen point & above.
Among other uses this fontface is highly recommended for magazines.

Welcome Change for good!!!
Hopefully I get sometime during this weekend to ponder into the design aspects and usability of this new avatar :)

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