A must read... Gr8 insight into different typefaces.
Some favourites fonts of 2004
Some favourites fonts of 2005
Saturday, May 12, 2007
Friday, May 11, 2007
some key factors...
I was browising through a article in the digital web magazine - "The Business of Blue", by Stephen Van Doren.
Few basic concepts which I thought will be of help to review.
Saturation is important to strong colour scheme because it is the primary criterion by which a reader or viewer will assess the work. Stronger saturations call for a much louder voice, where desaturated schemes lend themselves to a much lighter touch.
Visibility, of course, pertains to how the colours "jump" from the page. It is important to note that not all colours need to do this; they can be as transparent as you wish. At the same time, if you place a premium on visibility the choice of colour must be evident to the viewer, or the implied message is lost.
Hierarchy refers to the levels of colour utilized in a scheme: in each swatch combination, there are three colours.
The first is the primary colour, used in major washing of objects and blocks to give the first "punch."
The second is the subordinate colour, which is used to substantiate the claim the primary colour holds on the viewers attention.
The third the accent colour, which should be used sparingly within reason so that the viewer's eye can jump from place to place to ascertain what is truly important about a particular project.
Stephen Van Doren is a software developer and graphic designer from Denver, Colorado.
Few basic concepts which I thought will be of help to review.
Saturation is important to strong colour scheme because it is the primary criterion by which a reader or viewer will assess the work. Stronger saturations call for a much louder voice, where desaturated schemes lend themselves to a much lighter touch.
Visibility, of course, pertains to how the colours "jump" from the page. It is important to note that not all colours need to do this; they can be as transparent as you wish. At the same time, if you place a premium on visibility the choice of colour must be evident to the viewer, or the implied message is lost.
Hierarchy refers to the levels of colour utilized in a scheme: in each swatch combination, there are three colours.
The first is the primary colour, used in major washing of objects and blocks to give the first "punch."
The second is the subordinate colour, which is used to substantiate the claim the primary colour holds on the viewers attention.
The third the accent colour, which should be used sparingly within reason so that the viewer's eye can jump from place to place to ascertain what is truly important about a particular project.
Stephen Van Doren is a software developer and graphic designer from Denver, Colorado.
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